… Terence A. Shimp received his doctorate from the University of Maryland and taught for four
… Professor Shimp teaches courses in marketing communications and research philosophy …

This application of the theory of reasoned action examines the standard Fishbein-Ajzen
paradigm and several model variations. These variations extend and challenge the standard …

The use of celebrity endorsers is a popular executional device, but it is not without risk. The
authors report three studies examining how negative information about a celebrity can affect …

Explore all aspects of marketing communications, from time-honored methods to the newest
developments in the field backed by the latest research, data and analytic techniques with …

This article addresses the issue of how advertising influences consumers' brand choices. A
concept termed the attitude toward the advertisement approach (ATT A ) is introduced; a …

Scams exact a huge toll on consumers and society at large, with annual costs in the United
States alone exceeding $100 billion. The global proliferation of the Internet has enabled con …

An ever-growing literature has reported consumer bias toward national origins of products,
and has explored factors that moderate such bias. Researchers have assumed, if only tacitly, …

The concept of consumer ethnocentrism is introduced and a corresponding measure, the
CETSCALE, is formulated and validated. Four separate studies provide support for the …

This article identifies theoretical antecedents of consumer ethnocentricity and the effect
ethnocentricity has on evaluations toward importing products. Hypotheses pertaining to the …

Warranty quality, warrantor reputation, and price were manipulated in five separate
experiments that were designed to examine the effects of these extrinsic cues on consumer …