Consumers' active and discretionary use of social media is influenced by a myriad of individual
attributes. Which of these attributes really matter and how do they matter? This article …

Viral propagation of consumer-or marketer-generated messages has caused much
excitement in recent times not least because of its manifestation in novel and high-profile …

We examine models of coalescence, where particles in a medium join together at rates
dependent on their masses. In particular, for the multiplicative coalescent, where this rate is …

The potential for online videos to command widespread attention without the need for
extensive resources or interference from traditional media gatekeepers has attracted millions of …

This article examines the opportunities and challenges of using the Internet both to promote
collective action and identity in the Singapore gay community and as a medium for health …

This study examined attitudes about social acceptance, discrimination protection, and
marriage equality for gay/lesbian people with a representative sample of 1,008 Hong Kong …

This review synthesises qualitative research on pre-exposure prophylaxis (PrEP) uptake by
sexual minority men to provide an overarching conceptualisation of the implementation …

This study examined attitudes about social acceptance, discrimination protection, and
marriage equality for gay/lesbian people with a representative sample of 1,008 Hong Kong …

Understanding the personality-contextual attributes of target users can help developers
design tools that increase the effectiveness of social media sites or identify appropriate lead …

The first generation that has grown up in a digital world is now in our university classrooms.
They, their teachers and their parents have been fundamentally affected by the digitization of …