Industry practitioners and social scientists throughout the world have long sought to determine
the effectiveness of advertising in this multi-billion dollar industry. For close to a century, …

Empirical studies investigating the antecedents of positive word of mouth (WOM) typically
focus on the direct effects of consumers’ satisfaction and dissatisfaction with previous …

… thought and the sales school of thought [Anderson and Barry 19791. Proponents of the
hierarchy camp contend that the effectiveness of advertising should be measured by its impact on …

… Barry feels that rather than discard the hierarchy of effects model, we should develop
rigorous, collaborative efforts to validate its continued value to guide us in advertising and …

… This is necessary to avoid the confusing and sometimes conflicting definitions used in this
research (see Barry and Tremblay, 1975; Wilkie and Farris, 1975; Shimp, 1975; McDougall, …

This study tests the universality of the Western-based concept known as cognitive age within
Japan. It assesses both the internal and external validity of cognitive age among Japanese …

… Barry is a Member 01 the American Academy 01 Advertisinl, AmericQII Markdinl AssocitJtion,
Beta … Barry has pub. lished articles on adlJ#'rtisinl. marketinl and education in Journal 01 …

The research productivity of a discipline should be reviewed and reported upon periodically.
Especially important in such a “disciplinary review” is an assessment of institutional …

When ascertaining what sales management tools and practices to use, one approach would
be for sales managers to compare the tools and practices they are presently using (or …

We extend the concept of cognitive age and assess the internal validity of a direct, multiple‐item
approach to its measurement. A multitrait–multimethod matrix consisting of the …