Employer branding represents a firm's efforts to promote, both within and outside the firm, a
clear view of what makes it different and desirable as an employer. In recent years employer …

With personalization, consumers can choose from various product attributes and a customized
product is assembled based on their preferences. Marketers often offer personalization …

Cobranding, in which a product features more than one brand name, is being used increasingly
by marketers. This paper uses current process models of attitude formation and change …

This paper examines the association between the stock returns and accounting earnings of
firms that have different levels of operational flexibility. Operational flexibility is a firm’s ability …

This study examines the relationships among distributive justice, procedural justice, and
employee willingness to engage in customer‐oriented behavior. Data collected from 328 …

Data from a survey of franchisees of a packaging, mailing, and business services franchise
system indicate franchisers make more frequent use of requests, threats, and legalistic pleas, …

Purpose – This study aims to examine the relationship between a franchisor's use of different
types of persuasive communication to influence its franchisees and franchisee perceptions …

This study extends the research on prototypical buying decision approaches. Specifically, it
compares buying activities, the accompanying prototypical buying decision approaches, and …

Surinder Tikoo, University of Connecticut Page 1 Effect of Locus of Control on Information
Search Behavior Narasimhan Srinivasan, University of Connecticut Surinder Tikoo, University …

Conflict is created when business format franchisors penetrate existing markets with new
outlets that increase system-wide sales, but negatively affect the sales and profits of existing …