Success in high-technology markets: Is marketing capability critical?
S Dutta, O Narasimhan, S Rajiv - Marketing science, 1999 - pubsonline.informs.org
We propose a conceptual framework—with the resource-based view (RBV) of the firm as its
theoretical underpinning—to explain interfirm differences in firms' profitability in high-…
theoretical underpinning—to explain interfirm differences in firms' profitability in high-…
Conceptualizing and measuring capabilities: Methodology and empirical application
S Dutta, OM Narasimhan, S Rajiv - Strategic management …, 2005 - Wiley Online Library
This paper attempts to operationalize and measure firm‐specific capabilities using an extant
conceptualization in the resource‐based view (RBV) literature. Capabilities are conceived …
conceptualization in the resource‐based view (RBV) literature. Capabilities are conceived …
Price uncertainty and consumer search: A structural model of consideration set formation
N Mehta, S Rajiv, K Srinivasan - Marketing science, 2003 - pubsonline.informs.org
We offer an econometric framework that models consumer's consideration set formation as
an outcome of her costly information search behavior. Because frequently purchased …
an outcome of her costly information search behavior. Because frequently purchased …
Information technology impact on process output and quality
T Mukhopadhyay, S Rajiv… - Management …, 1997 - pubsonline.informs.org
Our work represents one of the first attempts to assess the impact of IT (information technology)
on both process output and quality. We examine the optical character recognition and …
on both process output and quality. We examine the optical character recognition and …
Absorptive capacity in high-technology markets: The competitive advantage of the haves
O Narasimhan, S Rajiv, S Dutta - Marketing Science, 2006 - pubsonline.informs.org
The rapid rate of knowledge obsolescence in many high-technology markets makes it
imperative for firms to renew their technological bases constantly. Given its critical importance, …
imperative for firms to renew their technological bases constantly. Given its critical importance, …
New products, upgrades, and new releases: A rationale for sequential product introduction
V Padmanabhan, S Rajiv… - Journal of Marketing …, 1997 - journals.sagepub.com
Network externality is an important consideration in many high-technology product markets.
In these markets, consumers’ expectations about the future installed base and the resultant …
In these markets, consumers’ expectations about the future installed base and the resultant …
New product development structures and time-to-market
S Datar, C Jordan, S Kekre, S Rajiv… - Management …, 1997 - pubsonline.informs.org
In fast-cycle, high technology industries, the speed and rate at which companies can introduce
products into the market are critical for sustaining competitive advantage and market …
products into the market are critical for sustaining competitive advantage and market …
Effectiveness of trade promotions: Analyzing the determinants of retail pass through
N Kumar, S Rajiv, A Jeuland - Marketing science, 2001 - pubsonline.informs.org
Trade promotions are temporary price cuts that manufacturers offer retailers to encourage
them to reduce retail prices. While trade promotion spending as a percentage of marketing …
them to reduce retail prices. While trade promotion spending as a percentage of marketing …
Advantages of time-based new product development in a fast-cycle industry
S Datar, CC Jordan, S Kekre, S Rajiv… - Journal of Marketing …, 1997 - journals.sagepub.com
The authors study the impact of time-based product development on sustainable market
share gains in a high-technology computer component industry. Three dominant firms, with …
share gains in a high-technology computer component industry. Three dominant firms, with …
Role of forgetting in memory-based choice decisions: A structural model
N Mehta, S Rajiv, K Srinivasan - Quantitative Marketing and Economics, 2004 - Springer
We propose a structural model to investigate the impact of forgetting on consumers' brand
choice decisions in frequently purchased products. Forgetting results in consumers imperfectly …
choice decisions in frequently purchased products. Forgetting results in consumers imperfectly …