The primary research objective of this study rests on presenting and validating a model for
the antecedents and consequences of consumer trust in the context of online purchase …

Investigates the concept of maker loyalty as it applies to the automobile market in Korea. The
study has three major objectives: first, it examines the effects of expectation disconfirmation …

This study seeks to compare the differences in media characteristics between the internet and
traditional media, then determine product characteristics that are the most influential in the …

There is a growing consensus that the conventional technology acceptance model should
be modified and expanded to provide a better understanding of the behaviour related to …

From the viewpoint of internal marketing, employees who are content in their job may be
motivated to satisfy their customers better than ones who are not content. Another relevant …

The main objective of this study is to introduce and validate a new model of ethical consumption
intention with the aim of identifying salient factors that influence consumer's attitude and …

Purpose – This paper aims to verify the hypothetical relationships between antecedent and
consequence variables of consumer's shopping experiences based on an experiential …

This article presents two studies that investigate whether or not sensory appeal preferences
in advertisements affect brand attitude. Study 1 seeks to discover empirically whether self-…

This study investigates the role of customer experiences in increasing hotels’ sustainable
competitiveness through its impact on service quality, customer satisfaction (CS), and brand …

This study examined the factors affecting the adoption of Haptic Enabling Technology (HET)
based products by developing an integrated research framework which combines …