This paper explores forced viewing of “pop-up ads” on the Internet to understand better how
viewers come to define ads as irritating and decide to avoid them. Perceived intrusiveness …

The current study examines consumers'perceptions of the intrusiveness of advertisements.
A scale is developed to tap an underlying construct that has not previously been measured. …

The current study documents the prevalence of product placement in prime-time television,
while also providing crucial criteria to consider in tackling the measurement issue of this …

This study explores attitudes toward cause-related marketing campaigns in two nations at
different levels of development: India and the United States. The research assesses novelty as …

… Edwards Steven M Edwards is an assistant professor in the department of advertising at …
Edwards’ research has been published in the Journal of Current Issues and Research in …

This research investigates the role of physical location in online consumer purchases, as
demonstrated through the concept of distance. Distance conveys a sense of not only space …

Background There is a need to identify novel pharmacologic targets to treat alcoholism. Animal
and human studies suggest a role for ghrelin in the neurobiology of alcohol dependence …

An experiment was conducted to illuminate the effects of balanced and imbalanced conflict
story structure on perceived story bias and news organization credibility. Participants read …

The study examines the effectiveness of celebrity endorsements by examining how a
respondent's gender impacts identification with a celebrity spokesperson and the processing of …

Social media include networks (eg, Facebook, MySpace, and LinkedIn), wikis (eg, Wikipedia),
multimedia sharing sites (eg, YouTube and Flickr), bookmarking sites (eg, Del. icio. us and …