Mobile phone applications (“apps”) have generated substantial interest among marketers,
primarily because of their high level of user engagement and the positive impact this …

The authors suggest that learning is an important factor in electronic environments and that
efficiency resulting from learning can be modeled with the power law of practice. They show …

Shopping there is far from universal, even for those already online for other tasks. To help
identify the factors influencing online shopping, the Wharton Forum on Electronic Commerce (…

Emotional branding is defined here as the consumer's attachment of a strong, specific,
usage-relevant emotion—such as Bonding, Companionship, or Love—to the brand. The present …

We examine three possible explanations for differences in Internet privacy concerns
revealed by national regulation: (1) These differences reflect and are related to differences in …

This paper examines search across competing e-commerce sites. By analyzing panel data
from over 10,000 Internet households and three commodity-like products (books, compact …

Online retailing became big business in late 1998, as millions of people placed orders for
holiday gifts online and retailers scrambled to upgrade their distribution networks to cope with …

Differences in opt-in and opt-out responses are an important element of the current public
debate concerning on-line privacy and more generally for permission marketing. We explored …

Marketing Communications, by Rossiter and Bellman, is the definitive new text in the field. It
is the only textbook in marketing communications that draws comprehensively from both the …

The advent of electronic environments is bound to have profound effects on consumer decision
making. While the exact nature of these influences is only partially known it is clear that …