User profiles for Stephen Tagg
Stephen TaggReader in Marketing, University of Strathclyde Verified email at strath.ac.uk Cited by 4823 |
Selecting celebrity endorsers: The practitioner's perspective
Although a number of scholars have investigated effective celebrity endorser characteristics
with consumer samples using experimental methods, there is only one study by Miciak and …
with consumer samples using experimental methods, there is only one study by Miciak and …
The happy story of small business financing
We examine two data sets, one from the UK (n=15,750) and one from the US (n=3239), to
show that SME financial behaviour demonstrates substantial financial contentment, or ‘…
show that SME financial behaviour demonstrates substantial financial contentment, or ‘…
Development and evaluation of a mass media Theory of Planned Behaviour intervention to reduce speeding
The Theory of Planned Behaviour (TPB) has been widely applied to the explanation of health
and social behaviours. However, despite its potential to inform behaviour change efforts, …
and social behaviours. However, despite its potential to inform behaviour change efforts, …
The latent demand for bank debt: characterizing “discouraged borrowers”
Concerns that small firms encounter credit constraints are well entrenched in the literature,
despite widespread empirical evidence that a relatively small proportion of small firms have …
despite widespread empirical evidence that a relatively small proportion of small firms have …
Invisible businesses: The characteristics of home-based businesses in the United Kingdom
M ason CM, C arter S. and T agg S. Invisible businesses: the characteristics of home-based
businesses in the United Kingdom, Regional Studies. Home-based businesses comprise a …
businesses in the United Kingdom, Regional Studies. Home-based businesses comprise a …
Distance estimation in cities
A property of the physical environment of distinct psychologi-cal importance is the fact that
the environment completely surrounds us. Thus it is not possible for us to experience or …
the environment completely surrounds us. Thus it is not possible for us to experience or …
[PDF][PDF] Life story interviews and their interpretation
SK Tagg - The research interview: Uses and approaches, 1985 - academia.edu
The goal of this chapter is both to describe a qualitative interview method, wherein informants
are encouraged to recall aspects of their life story (Cottschalk et al., 1945; Bertaux, 1981), …
are encouraged to recall aspects of their life story (Cottschalk et al., 1945; Bertaux, 1981), …
Online shopping environments in fashion shopping: An SOR based review
This paper presents a critical review of online environmental psychology articles based on
the stimulus-organism-response paradigm. The structure of the paper follows the sequence of …
the stimulus-organism-response paradigm. The structure of the paper follows the sequence of …
The construction of online shopping experience: A repertory grid approach
This paper advances the theoretical understanding of online customer experience in the
context of e-shopping. Due to the multidisciplinary nature of experience, the relevant prior …
context of e-shopping. Due to the multidisciplinary nature of experience, the relevant prior …
Bank loan officers' perceptions of business owners: The role of gender
There is a widely held belief that banks may be discriminating against female business
owners. This study was designed to explore the perceptions held by bank loan officers of male …
owners. This study was designed to explore the perceptions held by bank loan officers of male …