User profiles for Stephen Tagg

Stephen Tagg

Reader in Marketing, University of Strathclyde
Verified email at strath.ac.uk
Cited by 4823

Selecting celebrity endorsers: The practitioner's perspective

BZ Erdogan, MJ Baker, S Tagg - Journal of …, 2001 - journalofadvertisingresearch.com
Although a number of scholars have investigated effective celebrity endorser characteristics
with consumer samples using experimental methods, there is only one study by Miciak and …

The happy story of small business financing

E Vos, AJY Yeh, S Carter, S Tagg - Journal of Banking & finance, 2007 - Elsevier
We examine two data sets, one from the UK (n=15,750) and one from the US (n=3239), to
show that SME financial behaviour demonstrates substantial financial contentment, or ‘…

Development and evaluation of a mass media Theory of Planned Behaviour intervention to reduce speeding

M Stead, S Tagg, AM MacKintosh… - Health education …, 2005 - academic.oup.com
The Theory of Planned Behaviour (TPB) has been widely applied to the explanation of health
and social behaviours. However, despite its potential to inform behaviour change efforts, …

The latent demand for bank debt: characterizing “discouraged borrowers”

M Freel, S Carter, S Tagg, C Mason - Small business economics, 2012 - Springer
Concerns that small firms encounter credit constraints are well entrenched in the literature,
despite widespread empirical evidence that a relatively small proportion of small firms have …

Invisible businesses: The characteristics of home-based businesses in the United Kingdom

CM Mason, S Carter, S Tagg - Regional Studies, 2011 - Taylor & Francis
M ason CM, C arter S. and T agg S. Invisible businesses: the characteristics of home-based
businesses in the United Kingdom, Regional Studies. Home-based businesses comprise a …

Distance estimation in cities

D Canter, SK Tagg - Environment and behavior, 1975 - journals.sagepub.com
A property of the physical environment of distinct psychologi-cal importance is the fact that
the environment completely surrounds us. Thus it is not possible for us to experience or …

[PDF][PDF] Life story interviews and their interpretation

SK Tagg - The research interview: Uses and approaches, 1985 - academia.edu
The goal of this chapter is both to describe a qualitative interview method, wherein informants
are encouraged to recall aspects of their life story (Cottschalk et al., 1945; Bertaux, 1981), …

Online shopping environments in fashion shopping: An SOR based review

F Kawaf, S Tagg - The marketing review, 2012 - ingentaconnect.com
This paper presents a critical review of online environmental psychology articles based on
the stimulus-organism-response paradigm. The structure of the paper follows the sequence of …

The construction of online shopping experience: A repertory grid approach

F Kawaf, S Tagg - Computers in Human Behavior, 2017 - Elsevier
This paper advances the theoretical understanding of online customer experience in the
context of e-shopping. Due to the multidisciplinary nature of experience, the relevant prior …

Bank loan officers' perceptions of business owners: The role of gender

F Wilson, S Carter, S Tagg, E Shaw… - British Journal of …, 2007 - Wiley Online Library
There is a widely held belief that banks may be discriminating against female business
owners. This study was designed to explore the perceptions held by bank loan officers of male …