Artificial intelligence (AI) helps companies offer important benefits to consumers, such as
health monitoring with wearable devices, advice with recommender systems, peace of mind …

Automation is transforming many consumption domains, including everyday activities such
as cooking or driving, as well as recreational activities like fishing or cycling. Yet little …

Although the influence of identity on consumer behavior has been documented in many
streams of literature, the absence of a consistent definition of identity and of generally accepted …

Advances in robotics and artificial intelligence are increasingly enabling organizations to
replace humans with intelligent machines and algorithms 1 . Forecasts predict that, in the …

Advances in robotics, automation, and artificial intelligence increasingly enable firms to
replace human labor with technology, thereby fundamentally transforming how goods and …

This research contributes to the current understanding of language effects in advertising by
uncovering a previously ignored mechanism shaping consumer response to an increasingly …

In recent years both practitioners and academics have shown an increasing interest in the
assessment of marketing performance. This paper explores the metrics that firms select and …

The paper reviews the conceptual foundations of advertising polysemy—the occurrence of
different interpretations for the same advertising message. We provide a cross-disciplinary …

Although companies increasingly are adopting algorithms for consumer-facing tasks (eg,
application evaluations), little research has compared consumers’ reactions to favorable …

We propose that autonomy is a crucial aspect of consumer choice. We offer a definition that
situates autonomy among related constructs in philosophy and psychology, contrast actual …