Customer relationship management: Its dimensions and effect on customer outcomes
…, RE Anderson, S Swaminathan - Journal of Personal …, 2004 - Taylor & Francis
Despite the rapidly growing customer relationship management (CRM) literature, the dimensions
of CRM and their effects on customer outcomes remain equivocal. In this research, we …
of CRM and their effects on customer outcomes remain equivocal. In this research, we …
Customer satisfaction and loyalty in e-markets: A PLS path modeling approach
RE Anderson, S Swaminathan - Journal of Marketing Theory and …, 2011 - Taylor & Francis
This research investigates the factors that drive customer satisfaction and loyalty in e-markets.
Employing qualitative interviews and field research, we identify key factors that drive …
Employing qualitative interviews and field research, we identify key factors that drive …
Category-specific coupon proneness: The impact of individual characteristics and category-specific variables
S Swaminathan, K Bawa - Journal of Retailing, 2005 - Elsevier
In seeking to enhance the effectiveness of coupon promotions, researchers have long sought
to identify “coupon prone” consumers. Previous measures of coupon proneness have not …
to identify “coupon prone” consumers. Previous measures of coupon proneness have not …
Large strain deformation and ultra-fine grained materials by machining
Characteristics of the deformation fields associated with chip formation in plane strain
machining are described. The ability to impose very large strain deformation in a controlled …
machining are described. The ability to impose very large strain deformation in a controlled …
[HTML][HTML] A small molecule inhibitor of Nicotinamide N-methyltransferase for the treatment of metabolic disorders
…, J Suresh, RK Bhamidipati, S Swaminathan… - Scientific reports, 2018 - nature.com
Nicotinamide N-methyltransferase (NNMT) is a cytosolic enzyme that catalyzes the transfer
of a methyl group from the co-factor S-adenosyl-L-methionine (SAM) onto the substrate, …
of a methyl group from the co-factor S-adenosyl-L-methionine (SAM) onto the substrate, …
Challenges in hot-dip galvanizing of high strength dual phase steel: Surface selective oxidation and mechanical property degradation
H Liu, F Li, W Shi, S Swaminathan, Y He… - Surface and Coatings …, 2012 - Elsevier
In this work, the two challenges in hot-dip galvanizing of high strength dual phase steel such
as surface selective oxidation and mechanical property degradation were discussed. It was …
as surface selective oxidation and mechanical property degradation were discussed. It was …
Severe plastic deformation (SPD) and nanostructured materials by machining
S Swaminathan, M Ravi Shankar, BC Rao… - Journal of materials …, 2007 - Springer
Large plastic strains between 1 and 15 can be imposed in chips formed by plane-strain (2-D)
machining of metals and alloys. This approach has been used to examine microstructure …
machining of metals and alloys. This approach has been used to examine microstructure …
[HTML][HTML] Thermo-mechanical approach to study the residual stress evolution in part-scale component during laser additive manufacturing of alloy 718
UP Singh, S Swaminathan, G Phanikumar - Materials & Design, 2022 - Elsevier
Laser Additive Manufacturing (LAM) is a promising technology for manufacturing gas turbine
components with enhanced design capability and a significant reduction in part weight. …
components with enhanced design capability and a significant reduction in part weight. …
Low-cost manufacturing process for nanostructured metals and alloys
TL Brown, S Swaminathan, S Chandrasekar… - Journal of Materials …, 2002 - cambridge.org
In spite of their interesting properties, nanostructured materials have found limited uses
because of the cost of preparation and the limited range of materials that can be synthesized. It …
because of the cost of preparation and the limited range of materials that can be synthesized. It …
Thermodynamic and kinetic aspects on the selective surface oxidation of binary, ternary and quarternary model alloys
S Swaminathan, M Spiegel - Applied Surface Science, 2007 - Elsevier
Segregation and selective oxidation phenomena of minor alloying elements during annealing
of steel sheets lead to the formation of bare spots after hot dip galvanizing. In order to …
of steel sheets lead to the formation of bare spots after hot dip galvanizing. In order to …