The authors investigate the impact of satisfaction on loyalty in the context of electronic
commerce. Findings of this research indicate that although e‐satisfaction has an impact on e‐…

This paper investigates the antecedents and consequences of customer loyalty in an online
business-to-consumer (B2C) context. We identify eight factors (the 8Cs—customization, …

Does multinationality ensure firm performance? This question has been of interest to
international business scholars for a long time. The relationship between multinationality and …

Globally, the characteristics of a website that are critical to increasing the likelihood that
customers will shop at that site and will come back for future purchases are largely unknown. …

Previous researchers have established that brand names are important in determining
perceptions of brand quality and attitude towards the product. In this research we investigate the …

To compete successfully in the market place, organizations optimally utilize their inputs and
benchmark their key inputs and outputs against other successful firms. Two of the key inputs …

Although much research has examined the impact of coupons on redemption rates, incremental
sales, and market share, only a few studies have addressed the impact of coupons on …

The measurement of consumers’ coupon proneness and the prediction of their redemption
behavior is important to the evaluation of marketers’ couponing programs. Although …

Sales promotions are probably the least understood and least analyzed of all the promotional
tools, yet they are among the most costly and most frequently used. Today’s top managers …

Sales employees generally do not share all of the performance information that they are
privy to with their supervisors. This leads to information asymmetries that they can use for …