User profiles for Sofie Sagfossen
Sofie SagfossenAssociate Professor Oslo Nye Høyskole Verified email at oslonh.no Cited by 223 |
What makes NFTs valuable to consumers? Perceived value drivers associated with NFTs liking, purchasing, and holding
T Yilmaz, S Sagfossen, C Velasco - Journal of Business Research, 2023 - Elsevier
Non-fungible tokens (NFTs) are unique digital assets that exist in a given blockchain. NFT
projects, containing unique collections of these assets, are blockchain-based companies that …
projects, containing unique collections of these assets, are blockchain-based companies that …
The social media balancing act: Testing the use of a balanced self-presentation strategy for politicians using twitter
…, J Madestam, E Modig, S Sagfossen - Computers in Human …, 2017 - Elsevier
Politicians' clear separation between their professional and private lives has been challenged
by a growing need to be seen as personable, especially on social media where this is the …
by a growing need to be seen as personable, especially on social media where this is the …
The consumer experience: The impact of supplier effort and consumer effort on customer satisfaction
M Söderlund, S Sagfossen - Journal of Retailing and Consumer Services, 2017 - Elsevier
Existing research on experiential offers often examines the impact of such offers on
consumers’ evaluations (eg, customer satisfaction). Yet existing research has neglected that …
consumers’ evaluations (eg, customer satisfaction). Yet existing research has neglected that …
The depicted service employee in marketing communications: an empirical assessment of the impact of facial happiness
M Söderlund, S Sagfossen - Journal of Retailing and Consumer Services, 2017 - Elsevier
Employees are often depicted in service firms’ marketing communications material. This study
examines one particular aspect of such depictions: the signaling of happiness in terms of …
examines one particular aspect of such depictions: the signaling of happiness in terms of …
The allure of the bottle as a package: An assessment of perceived effort in a packaging context
…, E Modig, S Rosengren, S Sagfossen… - Journal of Product & …, 2017 - emerald.com
Purpose This paper aims to assess the impact of perceived effort related to packaging on
overall product evaluations. Perceived effort, defined as the consumer’s perceptions of how …
overall product evaluations. Perceived effort, defined as the consumer’s perceptions of how …
[PDF][PDF] The consumer experience and the absorbing story
M Söderlund, S Sagfossen - Nordic Journal of Business, 2015 - academia.edu
Storytelling is frequently discussed in the experience literature, yet this literature rarely deals
with consumption of stories per se. Here, we argue that absorption is a central aspect of …
with consumption of stories per se. Here, we argue that absorption is a central aspect of …
Advertising “On the Go”: Are Consumers In Motion More Influenced by Ads?: Why Advertisers Should Consider Consumers' Physical Activity when Planning Ad …
…, J Karsberg, S Sagfossen… - Journal of …, 2020 - journalofadvertisingresearch.com
People increasingly are in motion when exposed to advertising, which begs the question, “Are
moving consumers more influenced by advertising?” This article builds on grounded …
moving consumers more influenced by advertising?” This article builds on grounded …
The Embodied Retail Consumer: Physical Effort in Shopping-related Tasks and Its Impact on Reactions to Messages
S Sagfossen, M Söderlund, CP Ahlbom - Advances in Advertising …, 2018 - Springer
Despite the allure of online shopping, in which everything is just a mouse click away, most
consumers spend much time in the physical world of retailing. Indeed, the great majority of all …
consumers spend much time in the physical world of retailing. Indeed, the great majority of all …
[PDF][PDF] TRANSFERABILITY IN 'PHYGITAL'ASSETS: THE IMPACT OF NFT UTILITIES AND PERKS ON SOCIAL IDENTITY
…, N Alomar, S Sagfossen - 16th Annual Conference …, 2023 - epublications.vu.lt
This research explores consumption and transferability of utility across digital and non-digital
planes, using the context of NFTs. Through the process of ‘minting’, creators and owners of …
planes, using the context of NFTs. Through the process of ‘minting’, creators and owners of …
A for Effort: Consumer Responses to Own and Others' Effort
S Sagfossen - 2020 - research.hhs.se
Despite digitalization, e-commerce, and the fact that people spend more and more of their
time in front of screens and devices, people still have physical bodies. This thesis comprises …
time in front of screens and devices, people still have physical bodies. This thesis comprises …