New technologies drive CPG media mix optimization

…, J Phillips, S Heumann - Journal of …, 2010 - journalofadvertisingresearch.com
This study seeks to optimize media allocation and discuss the role of online in consumer
packaged goods (CPG) marketing. To this end, the authors explore in depth three CPG …

Erythropoietin prevents neuronal apoptosis after cerebral ischemia and metabolic stress

…, T Mennini, R Heumann… - Proceedings of the …, 2001 - National Acad Sciences
Erythropoietin (EPO) promotes neuronal survival after hypoxia and other metabolic insults
by largely unknown mechanisms. Apoptosis and necrosis have been proposed as …

Interleukin 1 increases stability and transcription of mRNA encoding nerve growth factor in cultured rat fibroblasts.

D Lindholm, R Heumann, B Hengerer… - Journal of Biological …, 1988 - ASBMB
The lymphokine interleukin 1 (IL-1) rapidly increases the levels of mRNA encoding nerve
growth factor (NGF) in primary cultures of fibroblasts isolated from adult rat sciatic nerves. The …

Recovery of Therapeutically Ablated Engineered Blood‐Vessel Networks on a Plug‐and‐Play Platform

…, R Odabasi, A Odriozola, BR Simona… - Advanced …, 2024 - Wiley Online Library
Limiting the availability of key angiogenesis‐promoting factors is a successful strategy to ablate
tumor‐supplying blood vessels or to reduce excessive vasculature in diabetic retinopathy…

[PDF][PDF] Listing of Ph. D. Candidates Available for Positions, Fall 2003

P Director, R Fernández - 2003 - Citeseer
A serious problem in the theory of political economy is that standard models of electoral
competition between two office motivated parties generically lack equilibria when there is more …

Season of Plenty

G Precourt - Journal of Advertising Research, 2010 - journalofadvertisingresearch.com
… It’sa particularly powerful message in light of a powerful assertion from Angela Reynar, Jodi
Phillips, and Simona Heumann—three “practitioners” who write, “The efficient allocation of …

[CITATION][C] Green-Campus Spandau-Developing a regenerative energy supply for residential areas using the former gas storage facility in Berlin

G Blöcher, A Heumann, L Virchow… - European …, 2022 - gfzpublic.gfz-potsdam.de
… /persons/resource/heumann

[HTML][HTML] Physiological and morphological responses of Lead or Cadmium exposed Chlorella sorokiniana 211-8K (Chlorophyceae)

S Carfagna, N Lanza, G Salbitani, A Basile, S Sorbo… - SpringerPlus, 2013 - Springer
The heavy metal pollution in soils and aquatic environments is a serious ecological problem.
In the green-microalga Chlorella sorokiniana 211-8K (Chlorophyceae) exposed to ions of …

How to succeed in science while really, really trying: the central European savant of the mid-Eighteenth century

E Palmer - 2015 - journals.uchicago.edu
… -old works and with contemporary borrowings (see Simona Bosca Leoni’s contribution, 509).
… , with an early manual by Christoph August Heumann, the Politische Philosophus of 1714, …

Bridging design and behavioral research with variance-based structural equation modeling

J Henseler - Journal of advertising, 2017 - Taylor & Francis
Advertising research is a scientific discipline that studies artifacts (eg, various forms of
marketing communication) as well as natural phenomena (eg, consumer behavior). Empirical …