Place branding is happening. A new field of practice and study is in existence and whatever
we choose to call it there can no longer be any doubt that it is with us. This collection of …

Throughout the twentieth century, most of the really successful international brands have
come from countries that are successful brands in their own right, and substantial transfer of …

Place Branding and Public Diplomacy Vol. 4, 1, 1–6© 2008 Palgrave Macmillan Ltd 1751-8040
$30.00 2 campaigns such as tourism and investment promotion—which may well …

I first began to write about an idea I called ‘nation brand’in 1996. My original observation was
a simple one: that the reputations of countries (and, by extension, of cities and regions too) …

Diplomacy are well aware, the question of terminology is a vexed one in this field, and no
term seems more problematic than ‘brand/branding’itself. The definition of this elusive term, …

The world's press has caught a bug, it seems, and it is called country branding. Hardly a week
goes by without the appearance of some new paper, article or feature on the subject-and it …

recognises that companies are unlikely to achieve a sustainable advantage in the marketplace
unless both employers and employees—and ideally other stakeholders too—share some …

I first began to write about an idea which I called nation brand in 1996. My original observation
was a simple one: that the reputations of countries (and, by extension, cities and regions …

… Copyright © 2003, 2005, Simon Anholt. All rights reserved The right of Simon Anholt to
be identified as the author of this work has been asserted in accordance with the Copyright, …

This article uses the Anholt Nation Brands Index to measure the power and appeal of
America's brand image by surveying 10,000 consumers in 10 countries on their perceptions of …