Toward an understanding of the behavioral intention to use an information system

CM Jackson, S Chow, RA Leitch - Decision sciences, 1997 - Wiley Online Library
Organizational investment in information systems is often large and risky given the variety of
information requirements placed on systems today. To make more informed decisions and …

Toward an understanding of loyalty: the moderating role of trust

S Chow, R Holden - Journal of managerial Issues, 1997 - JSTOR
The purpose of this research is to examine the relationship between trust and loyal buying
behavior in a business environment Two types of trust, trust in the salesperson and trust in the …

The construct validity of intrinsic sources of personal relevance: An intra-individual source of felt involvement

RL Celsi, S Chow, JC Olson, BA Walker - Journal of Business Research, 1992 - Elsevier
This study explores the construct validity of intrinsic sources of personal (ISPR), an intra-individual
source of (felt) involvement. Data relative to the internal consistency and the …

[HTML][HTML] The impact of cigarette and e-cigarette use history on transition patterns: a longitudinal analysis of the population assessment of tobacco and health (PATH) …

…, T Hannel, YB Pithawalla, M Gogova, S Chow… - Harm Reduction …, 2020 - Springer
Background Population models have been developed to evaluate the impact of new tobacco
products on the overall population. Reliable input parameters such as longitudinal tobacco …

The Effects of Situational and Intrinsic Sources of Personal Relevance on Brand Choice Decisions.

S Chow, RL Celsi, R Abel - Advances in Consumer …, 1990 - search.ebscohost.com
In the present study, the effects of subjects' intrinsic sources of personal relevance (ISPR)
and situational sources of personal relevance (SSPR) with using fragrances (perfumes and/or …

The universality of values: Implications for global advertising strategy

S Chow, S Amir - Journal of Advertising Research, 2006 - journalofadvertisingresearch.com
General values have been increasingly used as a basis for market segmentation. While the
content and structure of values have been extensively studied, the relationship between a …

Sequence: Structural equations estimation of new copy effectiveness.

S Chow, RL Rose - Journal of Advertising Research, 1992 - elibrary.ru
Presents a brief discussion of copy-testing practice and theory and outlines the objectives of
SEQUENCE (Structural EQ Uations Estimation of New Copy Effectiveness) along with the …

Is construct validity a problem of measurement or theoretical generalization? A reply to malhotra

BA Walker, JC Olson, RL Celsi, S Chow - Journal of Business Research, 1992 - Elsevier
In this rejoinder, we respond to the criticisms offered by Naresh Malhotra concerning our article
on the construct validity of Intrinsic Sources of Personal Relevance. We present our view …

Constructing life tables from the Kaiser Permanente smoking study and applying the results to the population of the United States

DA Swanson, S Chow, T Bryan - Population Change and Public Policy, 2020 - Springer
Following the path laid out in Abelin’s seminal 1965 article, we construct life tables from
cohort mortality data widely employed in efforts to examine smoking and health, which in this …

[PDF][PDF] Student perceptions of the importance of oral communication in the accounting profession

E Ameen, S Chow, C Jackson - … and Behavioral Sciences Track Section of …, 2000 - Citeseer
A survey was administered to students enrolled in introductory accounting classes at six
universities to measure their perceptions of the oral communication requirements for the …