Mobile phone applications (“apps”) have generated substantial interest among marketers,
primarily because of their high level of user engagement and the positive impact this …

This paper is the first step to an understanding of how engagement with interactive television
advertisements may increase the relevancy of a brand and therefore facilitate the automatic …

Consumer footprints left on the Internet help advertisers show consumers relevant Web ads,
which increase awareness and click-throughs. This “proof of concept” experiment illustrates …

Ad-sponsored online video programs currently use a range of commercial loading that varies
from exactly the same, compared with broadcast and cable networks, to very much lower. …

Untitled Page 1 Page 2 25 The omnipresence of smartphones and new habits of media
consumption cannot be overlooked by advertisers. Among more traditional mobile initiatives, …

The branded pause advertisement is a recently developed online television-advertising format
that displays a full-screen still-image banner ad whenever a viewer pauses a streaming-…

This study considers two news ticker formats—the update ticker and the scrolling ticker—to
determine the impact of ticker format on memory for news items in the tickers as well as for …

The purpose of this thesis was to determine whether the blink reflex in response to a supraorbital
electrical stimulus was a useful marker of activity in central and peripheral nociceptive …

Marketing professionals are increasingly interested in creating branded mobile phone
applications. These “apps” prominently display a brand's identity throughout the user experience, …

This paper is the first step to an understanding of how engagement with interactive television
advertisements may increase the relevancy of a brand and therefore facilitate the automatic …