Creativity in advertising is a balancing act. Marketers say they want greater creativity, yet their
agencies feel that these clients reject cutting-edge work and fail to adopt risky campaigns. …

This dissertation is part of larger ongoing empirical worldwide studies, ADCRISP© and
EUROCRISP© that examine the impact of various factors on creativity. Interactions between …

When the core brand is a steady source of profitability, account planners, strategists, and
clients may be risk-averse—a posture that makes sense given that client and agency budgets …

… As you read the work of Sasser, Koslow, and Kilgour, you’ll discover their findings about
when highly creative advertising is really needed and why “risk averse” marketers continue to …

… However, we also draw from emerging creativity theory in advertising (eg, Sasser and
Koslow Citation2008), which suggests possible complications that revolve around risk and …

Preservice teachers’ international cross-cultural experiences can provide opportunities for
the exploration of epistemic frontiers. In this article we suggest that postglobal teacher …

… Mary Grace’s Campaign for Independence began on Jan 9, 1989, when she moved into
Sasser Family House and we watched her progress to a productive life and develop a sense of …

This paper discusses a method for simulating focus-group research regarding various patterns
of cosmopolitanism in the context of computer-based advertising simulations. While the …

Dear Friends, We are honored to present the IRC Annual Report for 2016, a year in which
our staff members and volunteers rose to meet unprecedented challenges. Never have so …

This chapter has eight sections 1. General. 2. Fiction Pre-1945; 3. Fiction Post-1945; 4. Drama
Pre-1950; 5. Drama Post-1950; 6. British Poetry Pre-1950; 7. British Poetry Post-1950; 8. …