The power of “like”: How brands reach (and influence) fans through social-media marketing

…, G Mudd, M Rich, S Bruich - Journal of …, 2012 - journalofadvertisingresearch.com
• Facebook is the dominant social-networking site, with an audience of approximately 160
million US visitors each month. It accounts for 90 percent of all time spent on social-networking …

High demand leads to shortage of malaria drug

S Bruich - Science, 2004 - search.proquest.com
The World Health Organization (WHO) recently cautioned that supplies of a potent antimalaria
drug may fall up to 4.5 million doses short of their demand forecasts. Officials at Novartis, …

Putin weighs in on Russian Academy reforms

S Bruich - Science, 2004 - search.proquest.com
Russian scientists worried about an impending retooling of the Russian Academy of Sciences
got little reassurance from President Vladimir Putin this week." No one is going to destroy …

Ethics panel OKs face transplants

S Bruich - Science, 2004 - search.proquest.com
Doctors at the Cleveland Clinic in Ohio may be on their way to performing the world's first
human face transplant. The clinic's ethics review board last month approved the controversial …

Essays in Public Finance

GA Bruich - 2015 - dash.harvard.edu
My dissertation consists of three chapters on topics in public finance. Chapter 1 studies
optimal disability insurance (DI) in two parts. In the first part, I show that the well-established …

Business intelligence

N Lee - Facebook Nation: Total Information Awareness, 2022 - Springer
… by Sean Bruich has been helping agencies and brands make better ads. “Ads that were
rewarding tended to be pretty clear – there wasn’t an overload of information,” said Bruich, who …

Social media marketing strategies for enhancing brand awareness: A study with reference to select startups

K Chitra, K Sasikala - Asian Journal of Research in Social …, 2016 - indianjournals.com
The total population of social media users has been increasing due to several factors like
increased broadband availability, the improvement of software tools, and the development of …

[CITATION][C] Advertising effectiveness: Understanding the value of a social media impression

J Gibs, S Bruich - New York, NY: The Nielsen Company, 2010

[CITATION][C] Nielsen/Facebook Report: The Value of Social Media Ad Impressions

J Gibs, S Bruich - Nielsen Blog, 2010

[CITATION][C] The Power of like: How brands reach and influence fans through social media marketing” comScore White Paper

A Lipsman, G Mudd, M Rich, S Bruich - 2011