Retail settings are being challenged to become smarter and provide greater value to both
consumers and retailers. An increasingly recognised approach having potential for enabling …

Cities are increasingly being challenged by traffic congestion and pollution. Enabling greater
use of intermodal travel among inhabitants can be a way for a city to proactively meet these …

The purpose of the research is first, to understand, explain, and evaluate the nature and
extent of marketing skill development in MBA programmes relative to the needs and desires of …

Purpose – The purpose of this paper is to synthesize, organize, and discuss multidisciplinary
research influential to a service firm's use of a cyclical time‐based marketing approach that …

Purpose – The purpose of this paper is to provide greater insights to managers seeking to
time properly the launches of innovative new products (NPs) across multiple generations. This …

Travel and tourism arranged at the “last minute” has become a growing trend among
consumers today. Responding to this trend, more and more travel/tourism firms are offering …

It is increasingly recognized that progress can be made in the development of integrated
theory for understanding, explaining and better predicting key aspects of buyer–seller …

Increasingly, universities are offering a marketing education to a diverse, international student
population through formats including both full-time and distance-learning MBA programs. …

Notes that much is known in the academic literature about factors that may be influential in
firms’ market entry timing decisions. Specifically, in response to a competitors’ pioneering …

This research critically examines the debate and issues surrounding theory and practice
concerning regulation and advertising self-regulation with the aim of understanding more fully …