User profiles for Sarah Lord Ferguson
Sarah Lord FergusonPhD Candidate, Simon Fraser University Verified email at sfu.ca Cited by 420 |
The relationship between fake news and advertising: Brand management in the era of programmatic advertising and prolific falsehood
Conspiracy theories, hoaxes, urban myths, and deceptive stories are certainly nothing new.
What has changed, however, is the ability to disguise these theories and stories as “news,” …
What has changed, however, is the ability to disguise these theories and stories as “news,” …
The brand personality dimensions of business-to-business firms: a content analysis of employer reviews on social media
Purpose: The purpose of this paper is to explore the brand personalities that employees are
creating of their employer brands, in particular business-to-business (B-to-B) brands, when …
creating of their employer brands, in particular business-to-business (B-to-B) brands, when …
Strategies for creating value through individual and collective customer experiences
Despite tremendous interest in how online communities create value, existing research
tends to focus on limited means through which such value is generated. In this article, we …
tends to focus on limited means through which such value is generated. In this article, we …
A false image of health: how fake news and pseudo-facts spread in the health and beauty industry
…, M Montecchi, S Lord Ferguson - Journal of Product & Brand …, 2020 - emerald.com
Purpose Diffusion of fake news and pseudo-facts is becoming increasingly fast-paced and
widespread, making it more difficult for the general public to separate reliable information …
widespread, making it more difficult for the general public to separate reliable information …
Caught in a vicious cycle? Student perceptions of academic dishonesty in the business classroom
Academic dishonesty (AD) continues to threaten the integrity of post-secondary institutions
around the world with new scandals publicized every year. While AD has received …
around the world with new scandals publicized every year. While AD has received …
Understanding micro-level resilience enactment of everyday entrepreneurs under threat
…, J Kietzmann, ST Lord Ferguson - Journal of Small …, 2022 - Taylor & Francis
Differences in independent retail small business entrepreneurs’ COVID-19 resilience
enactment are investigated using a qualitative retroductive analytic approach. We observed that …
enactment are investigated using a qualitative retroductive analytic approach. We observed that …
Entrepreneurial marketing and hybrid entrepreneurship: the case of JM Reid Bamboo Rods
Through the presentation of the case of James Reid, a hybrid entrepreneur that transitioned
towards full-time entrepreneurship, this paper discusses a number of entrepreneurial …
towards full-time entrepreneurship, this paper discusses a number of entrepreneurial …
This place is full of it: Towards an organizational bullshit perception scale
This study evaluated the psychometric properties of the Organizational Bullshit Perception
Scale (OBPS) using two samples of employees of organizations in various sectors. The scale …
Scale (OBPS) using two samples of employees of organizations in various sectors. The scale …
Canadian physiotherapists integrate virtual care during the COVID-19 pandemic
Purpose: To examine Canadian physiotherapists’ experiences in adapting their delivery of
patient care during the COVID-19 pandemic. We examine the level of strain on the profession …
patient care during the COVID-19 pandemic. We examine the level of strain on the profession …
Is the End of the Pandemic the End of Telerehabilitation?
S Lord Ferguson - Physical therapy, 2022 - academic.oup.com
Telerehabilitation (TR), the delivery of rehabilitation services remotely by means of
telecommunications technologies, emerged more than 30 years ago but was largely underutilized …
telecommunications technologies, emerged more than 30 years ago but was largely underutilized …