Interactivity is an often mentioned but seldom operationalized concept associated with the
World Wide Web. Interactivity has been positioned conceptually as a process, a function, and …

Analysis of nineteen studies that apply content analysis techniques to the World Wide Web
found that this stable research technique can be applied to a dynamic environment. However, …

The literature on interactivity includes many assumptions and some definitions but few tools
for operationalizing the concept of interactivity in computer-mediated environments. This …

Interactivity is not unique to new media. This chapter will illustrate ways in which the concept
of interactivity has emerged from multiple long-standing research traditions. But new media …

As e-mail and other related technologies have diffused rapidly into a large and heterogeneous
population, researchers have begun to explore the possibility of using e-mail as a tool for …

Existing communication models and definitions of interactivity provide both background and
structure for a new model of cyber-interactivity that is introduced and explored in this article. …

Analyzing autobiographical essays written by 72 young adult college students, this study
investigates how coming of age concurrently with the internet and related technologies has …

This study examined effects of structural and perceptual variables on attitude toward websites.
Data were collected from 311 consumers who reviewed four hotel websites. The sites …

How has scholarly research shaped the Internet advertising field since the mid 1990s? This
study addresses that broad question with a bibliometric analysis of academic literature on …

Mobile advertising is gearing up for success, but researchers and practitioners need to
understand how to measure the effectiveness of this advertising form—particularly the factors that …