The power of “like”: How brands reach (and influence) fans through social-media marketing

…, G Mudd, M Rich, S Bruich - Journal of …, 2012 - journalofadvertisingresearch.com
… These problems are all too common for businesses attempting to succeed in today’s social-…
is a measurement service based on comScore’s proprietary 2-million person global panel of …

High demand leads to shortage of malaria drug

S Bruich - Science, 2004 - search.proquest.com
The World Health Organization (WHO) recently cautioned that supplies of a potent antimalaria
drug may fall up to 4.5 million doses short of their demand forecasts. Officials at Novartis, …

Putin weighs in on Russian Academy reforms

S Bruich - Science, 2004 - search.proquest.com
Russian scientists worried about an impending retooling of the Russian Academy of Sciences
got little reassurance from President Vladimir Putin this week." No one is going to destroy …

Expanding and diversifying the pool of undergraduates who study economics: Insights from a new introductory course at Harvard

A Bayer, G Bruich, R Chetty… - The Journal of Economic …, 2020 - Taylor & Francis
… ’s approach by showing how its treatment of canonical topics differs from traditional approaches.
In the following section, we discuss the course’s … might explain the course’s success. We …

Ethics panel OKs face transplants

S Bruich - Science, 2004 - search.proquest.com
Doctors at the Cleveland Clinic in Ohio may be on their way to performing the world's first
human face transplant. The clinic's ethics review board last month approved the controversial …

[PDF][PDF] The effect of SNAP benefits on expenditures: New evidence from scanner data and the November 2013 benefit cuts

GA Bruich - Harvard University. Mimeograph, 2014 - scholar.harvard.edu
In November 2013, all SNAP benefits were reduced for the first time in the program’s history
when temporary increases in the American Recovery and Reinvestment Act expired. I …

Consumer moments of truth in the digital context: How “search” and “e-word of mouth” can fuel consumer decision making

G Moran, L Muzellec, E Nolan - Journal of …, 2014 - journalofadvertisingresearch.com
… Thus, one’s TMOT may trigger the need of another as he or she is exposed to a friend’s
preference for a specific brand. One’s TMOT also may directly represent a ZMOT in the cycle of e-…

Essays in Public Finance

GA Bruich - 2015 - dash.harvard.edu
My dissertation consists of three chapters on topics in public finance. Chapter 1 studies
optimal disability insurance (DI) in two parts. In the first part, I show that the well-established …

[CITATION][C] Advertising effectiveness: Understanding the value of a social media impression

J Gibs, S Bruich - New York, NY: The Nielsen Company, 2010

[CITATION][C] Nielsen/Facebook Report: The Value of Social Media Ad Impressions

J Gibs, S Bruich - Nielsen Blog, 2010