With an on-site study at a sponsored event, we construct and test competing models to examine
the relationship among event attendees, sponsorship, community involvement, and the …

Purpose – Many organizations hold the traditional view that due to the potential of higher
job dissatisfaction and employee turnover rates, hiring overqualified job candidates is risky. …

This paper contributes to understanding resistance and movement in neoliberal society
through a literature review on the criminalisation of dissent within social movement studies, …

Loyalty programs have emerged as the most commonly utilized marketing tool for developing
and preserving valued customer relationships. According to a 2007 Colloquy survey, the …

Via field surveys of attendees at a sporting event (n= 1,739), the authors contribute a model
showing that event attendees’ participation in the title sponsors’ main exhibit area at the …

Purpose – The purpose of this paper is to examine the fairness of loyalty programs to consumers
regarding two emerging criticisms of loyalty programs: discriminating value proposition …

For the macro environment had been more and more difficult for running insurance business
after the financial crises, how to maintain the old customers and attract the new has been …

Purpose – This study seeks to examine how event‐induced outcomes impact consumption
attitudes and buying behavior by surveying victims at distinct intervals following Hurricane …

The authors apply consumer theories of cognition to event marketing specifically in relation
to corporate sponsorships. Upon conducting field surveys with attendees (n=1636) at an …

Using data collected from 427 US Gulf Coast residents who were impacted by Hurricane
Katrina, a structural model based on life event theory is proposed and empirically tested. …