The essence of the information technology revolution and, in particular, the World Wide Web
is the opportunity afforded companies to choose how they interact with their customers. The …

The authors examine the influence of customer future-focused considerations, over and above
the effects of satisfaction, on the customer's decision to discontinue a service relationship. …

… described in this paper has been developed by Winer (1985a). In addition, a purchase
quantity model can be added to the brand choice model described in this paper (Winer 1985b). …

Although many mechanisms exist for the evaluation of new products, none have specifically
examined the role that financial markets can play in measuring the impact of new products …

The authors explore product category and customer characteristics that affect consumers’
likelihood of engaging in unplanned purchases. In addition, they examine consumer activities …

… Mayhew is a doctoral candidate in marketing and Russell S. Winer is a professor of
marketing, both at the Walter A. Haas School of Business, University of California at Berkeley, …

Considerable theoretical justification for consumers' use of psychological reference points
exists from the research literature. From a managerial perspective, one of the most important …

Applications of random utility models to scanner data have been widely presented in
marketing for the last 20 years. One particular problem with these applications is that they have …

In the early part of the 21st century, the media landscape has been dramatically affected by
the introduction of new, largely digital media. This increase in the number of media has been …

In the past decade, there has been a tremendous increase in the use of neurophysiological
methods to better understand marketing phenomena among academics and practitioners. …