This paper aims to examine the roles of corporate social responsibility (a non service‐related
concept) and perceived service quality (a service‐related concept) in determining the …

Purpose – This paper aims to explore how social responsibility initiatives can influence
perceived service quality and brand effect from the perspective of retail banking customers in …

Despite the rapid and dramatic changes in male fashion consumption over the past 20years,
consumer research largely neglects the issue of status consumption, especially in the male …

… Rujirutana Mandhachitara (Department of Business, Penn State University, New
Kensington, Pennsylvania, USA) … Rujirutana Mandhachitara is an Associate Professor at …

While the marketing phenomenon of the private-label grocery brand has been studied in
considerable depth in Western countries, particularly in Britain and major parts of Europe, this …

Purpose This paper investigates how affirmative leadership management styles, market
orientation and marketing intelligence drive the performance of small business enterprises in …

Purpose – The purpose of this paper is to examine attitudinal and behavioral shopping
patterns related to hypermarket shopping in an Asian market, which has undergone a …

Lower disposable income among Asian grocery shoppers, heavily discounted private label
grocery brands, relative to national brands, and a favorable retail distribution structure would …

Over the last several decades, advertising effects on sales have been studied without
appropriately taking into consideration competitors' advertising activities. As a result, advertisers …

Emerging markets are often viewed as the source of greatest business expansion in coming
years. Yet, their economies tend to be more volatile, and the associated economic crises are …