The impact of consumer channel switching, or ‘zapping,’ on the effectiveness of TV
commercials is addressed. Among the more significant findings in this research is the result that …

… Ruby JD, Li Y, Luo Y, Caufield PW. Genetic diversity of Actinomyces naeslundii genospecies
2 … Lu Z, Li Y, Caufield PW. Taxonomic and genomic analyses of oral lactobacilli diversity in …

Information leakage through covert channels and side channels is becoming a serious
problem, especially when these are enhanced by modern processor architecture features. We …

While voluminous research has focused on the impact of host country institutions on foreign
entrants, the rise of outward internationalization of firms from emerging economies is …

… Lee K.-H., Gray KM, and Ruby EG Genetic diversity among symbiotic and planktonic
isolates of Vibrio fischeri, abstr. H-222 Abstracts of the 94th General Meeting of the American …

Over the last two decades or so, researchers have sought to understand foreign ownership
choice of firms entering an overseas market. Interestingly, however, extant studies based on …

… Lee, K.-H., and EG Ruby. 1993. Evidence of viable but nonculturable symbiotic Vibrio …
McFall-Ngai, MJ, and EG Ruby. 1991. Symbiont recognition and subsequent morphogenesis as …

Organizational culture is a strategic resource that influences a range of activities within firms,
and empirical evidence from management and marketing demonstrates that it impacts …

This study extends the literature on knowledge transfer in MNCs by exploring how two
sources of knowledge transfers, one from headquarters and the second from other peer …

Background Neighbourhood characteristics may influence physical activity (PA), which has
positive effects on the health of older adults. Older adults with chronic conditions are less …