The effectiveness of branded mobile phone apps
Mobile phone applications (“apps”) have generated substantial interest among marketers,
primarily because of their high level of user engagement and the positive impact this …
primarily because of their high level of user engagement and the positive impact this …
The effects of message valence and listener arousal on attention, memory, and facial muscular responses to radio advertisements
This study tested the validity of using facial electromyography (EMG) as a physiological
measure of the valence of radio listeners' emotional responses to advertisements and explored …
measure of the valence of radio listeners' emotional responses to advertisements and explored …
The effects of production pacing and arousing content on the information processing of television messages
The limited capacity model of television viewing is used to investigate the impact of arousing
content and fast paced production of viewers’ information processing of TV messages. …
content and fast paced production of viewers’ information processing of TV messages. …
[BOOK][B] Psychophysiological measurement and meaning: Cognitive and emotional processing of media
This research volume serves as a comprehensive resource for psychophysiological
research on media responses. It addresses the theoretical underpinnings, methodological …
research on media responses. It addresses the theoretical underpinnings, methodological …
The rapid spread of carbapenem-resistant Enterobacteriaceae
Carbapenems, our one-time silver bullet for multidrug resistant bacterial infections, are now
threatened by widespread dissemination of carbapenem-resistant Enterobacteriaceae (CRE)…
threatened by widespread dissemination of carbapenem-resistant Enterobacteriaceae (CRE)…
The effects of edits on arousal, attention, and memory for television messages: When an edit is an edit can an edit be too much?
This study examines the effect of the rate of edits (camera changes in the same visual scene)
on viewers' arousal and memory. The rate of edits varied from slow to very fast. Results …
on viewers' arousal and memory. The rate of edits varied from slow to very fast. Results …
Effects of music on physiological arousal: Explorations into tempo and genre
FR Dillman Carpentier, RF Potter - Media Psychology, 2007 - Taylor & Francis
Two experiments explore the validity of conceptualizing musical beats as auditory structural
features and the potential for increases in tempo to lead to greater sympathetic arousal, …
features and the potential for increases in tempo to lead to greater sympathetic arousal, …
Sports versus all comers: Comparing TV sports fans with fans of other programming genres
Using self-administered questionnaires, this study assessed ways in which the viewing
experience for sports fans is similar to—and different from—the viewing experience for fans of …
experience for sports fans is similar to—and different from—the viewing experience for fans of …
Where psychophysiology meets the media: Taking the effects out of mass media research
The use of physiological measures in the study of mass communication is not particularly
new. Early research done in the 1960s and 1970s attempted to demonstrate that media have …
new. Early research done in the 1960s and 1970s attempted to demonstrate that media have …
Something for nothing: Is visual encoding automatic?
Two experiments tested the hypothesis that visual encoding of television messages is a
relatively automatic process, whereas verbal encoding is a relatively controlled process. …
relatively automatic process, whereas verbal encoding is a relatively controlled process. …