In this study, we attempt to understand how household budget allocations across various
expenditure categories change when the economy is in recession or expansion. The common …

Many companies collect substantial information about their interactions with their customers.
Yet information about their customers' transactions with competing firms is often sparse or …

Trendspotting has become an important marketing intelligence tool for identifying and tracking
general tendencies in consumer interest and behavior. Currently, trendspotting is done …

Marketing is the functional area primarily responsible for driving the organic growth of a firm.
In the age of digital marketing and big data, marketers are inundated with increasingly rich …

Evolving tastes can change the relative importance of product features in shaping consumers'
purchase decisions, which in turn can shift the relative attractiveness of products with …

Unlike sales data, data on intermediate stages of the purchase funnel (eg, how many consumers
have searched for information about a product before purchase) are much more difficult …

Problem definition: Lawmakers have begun to introduce “fair schedule” legislations that require
employers to provide shift workers with more predictable and consistent work schedules. …

This study aims to deepen the understanding of evaluating TV ad spots by their immediate
effects on important online activities. The authors merged minute-by-minute brand search and …

This study measures the degree of contagion or interpersonal influence in the diffusion of
new consumer packaged goods (CPGs). The authors demonstrate that when an individual-…

Little is known about how different types of advertising affect brand attitudes. We investigate
the relationships between three brand attitude variables (perceived quality, perceived value …