A conceptual model of preventive health care behavior is proposed and tested. Results
suggest that preventive health care behaviors are strongly influenced by the value con sumers …

The authors investigate the efficacy of an integrated perspective on perceived service value,
derived out of bringing together two consumer behavior research streams, those of …

We examine consumer social learning from distributed inquiry capabilities in online
communities. Using an inquiry-action framework rooted in pragmatic learning theory, we …

Increasing evidence of climate change is forcing businesses to play an active role in reducing
sustainability burdens and preserving resources for future generations. Extant research on …

Integrating institutional and role theories, this paper develops a Logics–Roles–Action ( LRA
) framework for understanding how for‐profit organizations structure institutional work to …

The authors investigate the influence of physician likability on service evaluations. Past
research suggests that source likability is a peripheral cue and as such might be inappropriate …

It is well established that consumer acceptance of a brand extension depends on how strongly
it fits with its parental origins. Less appreciated is how this acceptance also depends on …

… In “Effects of airline bankruptcies: an event study” Rama K. Jayanti and SV Jayanti recommend
that healthy rivals of struggling companies prepare to take advantage when they can. …

Memory impairments in the elderly have been widely studied in the past. This study focuses
on the effects of these memory impairments on the ability of mature consumers to respond to …

Consumer conversations on a health-related electronic bulletin board are analyzed to
investigate two key processes instrumental to creativity: analogical reasoning and reflective …