This study investigates the relationship between millennials' impression-relevant and
outcome-relevant involvement and purchase/use behaviors regarding mobile technology. The …

A counter movement of anti-consumption runs from the very beginning of mass-consumption
societies. Four distinct types of anti-consumers, simplifiers, global impact consumers, …

Word-of-mouth communication plays a key role in buyer behavior decisions. In 2013, Martin
and Lueg published an insightful research study examining antecedents of word-of-mouth …

A three‐study examination of young adults suggests that their motivation for status in terms
of their luxury fashion purchase intentions is impacted by a bandwagon effect. In Study 1, …

In this article, the authors investigated academic dishonesty and how business students
stand on the issue as compared with other college students. They found in their study that …

Organizations need to be as dynamic as the economy. Membership in the workforce is
continually changing as older members enter retirement and younger members begin their …

Despite the growth of the Internet, one area that marketers have not really discussed is the
elderly's use of the Internet. Given the rapid growth of this population as well as the potential …

Entrepreneurship training requires a non-traditional approach in which students must learn
to embrace the challenges of operating in a business environment that favors creativity and …

Purpose – The purpose of this paper is to extend earlier research on mature consumers and
their internet use by examining how mature consumers' use of the internet is impacted by …

Nostalgia, or a" yearning for yesterday," is a frequently used advertising appeal. However,
the impact of a consumer's propensity to be nostalgic, ie, nostalgia proneness, has not been …