User profiles for Rajan Nataraajan

rajan nataraajan

GUST
Verified email at gust.edu.kw
Cited by 4465

Customer participation and citizenship behavioral influences on employee performance, satisfaction, commitment, and turnover intention

Y Yi, R Nataraajan, T Gong - Journal of Business Research, 2011 - Elsevier
Despite increasing awareness of the importance of customer behaviors in service delivery,
understanding consequences relating to employees receives little attention. Therefore, using …

Service quality in the banking industry: an assessment in a developing economy

MG Angur, R Nataraajan, JS Jahera - International journal of bank …, 1999 - emerald.com
Examines the applicability of alternative measures of service quality in the developing
economy of India and assesses related issues in that context. Based on data gathered from …

Celebrity endorsements and beyond: New avenues for celebrity branding

A Keel, R Nataraajan - Psychology & marketing, 2012 - Wiley Online Library
The authors assess the extant research in the area of celebrity endorsement and point out
the need for continuing research in celebrity marketing. Suggestions for future research are …

The role of regulatory focus in the experience and self-control of desire for temptations

…, M Gopinath, RP Bagozzi, R Nataraajan - Journal of Consumer …, 2006 - Elsevier
This research examines the role of regulatory focus in the experience and control of desire
for temptations, the fulfillment of which conflicts with other salient goals of the consumer. …

Fear appeals in print advertising: An analysis of arousal and ad response

TL Henthorne, MS LaTour, R Nataraajan - Journal of advertising, 1993 - Taylor & Francis
This paper examines the tenability of a two-dimensional (tension and energy) formulation of
fear arousal effects in the context of print advertising. Intuitively, stimulation of fear parallels …

[HTML][HTML] Employee perceptions of employers' creativity and innovation: Implications for employer attractiveness and branding in tourism and hospitality

…, A Näppä, M Mariani, R Nataraajan - Journal of Business …, 2022 - Elsevier
Attracting and retaining high-quality employees is becoming an unrelenting challenge for
many employers. Therefore, employer branding is a key developmental area for companies, as …

Brand prominence and social status in luxury consumption: A comparison of emerging and mature markets

G Pino, C Amatulli, AM Peluso, R Nataraajan… - Journal of Retailing and …, 2019 - Elsevier
This research investigated how the use of a prominent versus subtle branding strategy and
status consumption affect consumers’ intention to buy luxury products across emerging and …

Luxury purchasing among older consumers: exploring inferences about cognitive age, status, and style motivations

C Amatulli, G Guido, R Nataraajan - Journal of Business Research, 2015 - Elsevier
This research deals with the possibility that luxury purchasing among older consumers is
related to their cognitive age (ie, the age they feel) and, accordingly, the study reported herein …

Swapping bricks for clicks: Crowdsourcing longitudinal data on Amazon Turk

TM Daly, R Nataraajan - Journal of Business Research, 2015 - Elsevier
Locating reliable sources of generalizable longitudinal data is an extremely important issue
for business research. The aim of this paper was to empirically verify that crowdsourcing can …

Customer satisfaction in Asia

Y Yi, R Nataraajan - Psychology & Marketing, 2018 - Wiley Online Library
Customer satisfaction is a key concept in modern marketing thought and practice, which
emphasizes delivering satisfaction to customers and obtaining profits in return. Given the rapid …