Purpose – This article aims to close some research gaps by differentiating between brand
types and price tiers. Many consumers perceive high prices as signals of high quality, yet …

Purpose – The study contributes to our understanding of search engine advertising in two
main ways. Firstly, we analyze the comparative effectiveness of its campaign parameters. …

Social shopping communities (SSCs) evolve from a linkage of social networking and online
shopping. Apart from direct shopping features in shopbots (eg, search fields), SSCs …

Using product test ratings and panel data from more than 35,000 participating households
in Germany, this study addresses the impacts of price, quality, and promotion shares on the …

The COVID-19 pandemic is changing future trends in retailing and e-commerce immensely.
Recent research revealed a considerable increase in online grocery shopping (OGS) since …

With the growing use of artificial intelligence, search engine providers are increasingly
pushing advertisers to use automated bidding strategies based on machine learning. Such …

The study uses data from a service company to analyse if social media and advertising
activities affect affiliate marketing results. The dataset spans a six month period, registering …

This article provides an overview of private-label research by focusing on the food retailing
sector. To explain the proliferation of private labels, we identify key drivers by reviewing the …

In consumer goods retailing, an increase in private labels on offer has been evident for
several years now. Therefore, the purpose of this paper is to analyse how retailer assortment-…

ABSTRACT Service providers increasingly use multiple channels for their advertising. One
compelling combination integrates affiliate marketing with search-engine advertising. The …