Target markets are fragmenting as today’s consumers are increasingly selective in product
choice. Simultaneously, product life cycles are shortening, competition is intensifying, and the …

A self‐designating scale was included in a mailed questionnaire to identify fashion opinion
leaders, followers, and indeterminates among female undergraduates. The number, fre …

This study is a cross‐cultural examination of the ideal self‐image of women in terms of health
and beauty. The match‐up between two advertising beauty types (possible advertising …

This research explored comparisons between matched pairs of husbands and wives on a
system of strategies used to do family food shopping. Generally, husbands and wives were …

Purpose This paper aims to explore the nature and relationships among the dimensions
that constitute expectations, anticipation and post-experience assessment of cultural events, …

This cross-cultural study explored the link between value associations and liking of a
company and its advertising, using Benetton as a case in point. Through a self-completion …

Vinasse from sugar-cane alcohol production is generated in great amounts in Brazil and is
disposed on soil “in natura”. Only a few distilleries use mesophilic anaerobic digestion, so far, …

… The three regression models for liking of the Sunflower advertisement presented in Table 6
are statistically significant and have high R-squares (adjusted R2 = .66 to .81). As for the HIV …

The purpose of this study was to develop comprehensive food shopping profiles of career‐oriented,
income‐oriented, and at‐home wives. Discriminant analysis revealed distinct …

… The correlation matrixes of the various constructs revealed that most dimensions were
correlated positively and satisfactorily (r > .30) since the requirement of the discriminant validity is …