… Haley received his MBA from Columbia in marketing and … Haley is a past president of the
Cleveland Chapter of the … Haley is currently Chairman of an ARF Committee dealing with …

Presents findings from the Advertising Research Foundation (ARF) Copy Research Validity
Project. The final research design involved 6 copy-testing methods, 3 off-air and 3 on-air. 10 …

… Haley is a Professor of Marketing, University of New Hampshire. Previously he was vice
president at D'Arcy and Grey Advertising Agencies and is a recent inductee into the AMA …

This article describes a study in which 630 women rated brands of package goods on each
of 13 popular scales and compares the ratings to find which scales were related and which …

… First published in 1991, Haley and Baldinger summarise the objectives, research design
and principal findings of the ARF study to validate and assess copy research techniques and …

The idea that all markets can be profitably segmented has now received almost as widespread
acceptance as the marketing concept itself. Current discussion revolves largely around …

Describes an ongoing study of the larger market segments that are emerging from the changes
in the eating habits of consumers. Both forward and backward segmentation approaches …

… HALEY is Professor Emeritus at the University of New Hampshire and heads his own consulting
firm, Russ Haley & Associates, Inc. He is the originator of Benefit Segmentation and has …

The modern period in the in ve stig a tio n of th is problem began, however, w ith a paper in
1933 by Gaddum [l6 J. He transform ed each percentage of the te st oz; ganisms responding …

specific way in which it is or could be carried out, which is the execution of the concept. The
execution may be a physical prototype of a product concept, it may involve a prototype of the …