Baron and Kenny’s procedure for determining if an independent variable affects a dependent
variable through some mediator is so well known that it is used by authors and requested …

Attitude toward the Ad ([A. sub. AD]) is widely used in studies of traditional mass media
advertising. As e-commerce becomes more important, Attitude toward the Site ([A. sub. ST]) will …

… In an earlier report1 (Chen and Wells, 1999), we presented a reliable, easy-to-use, face-valid …
Qimei Chen Qimei Chen is assistant professor of marketing in the College of Business …

This study examines the psychosocial benefits of Internet community group participation for
women with breast cancer. A longitudinal content analysis of more than 33,200 postings from …

Electronic Customer Relationship Management (eCRM) is one of the primary strategic
initiatives in industry today with co-existing criticism and over-enthusiasm. There is a rapidly …

Retail performance is driven in part by a retailer's ability to not only develop knowledge
resources, but also convert these resources into the dynamic capability of market responsiveness…

New product development and introduction is an ongoing important issue to facilitate a
firm's success. To demonstrate the financial impact of new product introductions and the …

In this research, two separate experiments investigate the effects of virtual direct experience
(VDE) and the degree of digitalization of experiential product attributes on on-line ad …

Traffic offloading and resource sharing are two common methods for delivering cellular data
traffic over unlicensed bands. In this paper, we first develop a hybrid method to take full …

A multinational corporation's (MNC's) competitive advantage depends increasingly on
control over intangible resources, such as knowledge and relational capital. Although prior …