The fully updated Third Edition of Focus Groups: Theory and Practice offers a unique blend
of focus group theory and practice in a single, easy-to-read source. It provides systematic …

This research addresses web advertising placement issues by examining two main variables:
website reputation and the relevance between website content and banner ad product …

The authors apply sociolinguistic theories of accommodation to investigate how consumers
in a minority subculture respond to the use of their ethnic language in advertising. Specifically…

The study adopts a relationship perspective to examine and better understand customers'
interactions with service firms' contact personnel, physical environment and customer …

Extant research on strategic alliances has relied mainly on caseand survey methodologies to
examine strategic, structural andoperational issues in alliance relationships. Demonstrates …

Focus group research is among the most common research methods used by marketers,
policy analysts, political consultants, and other social scientists to gather information. A focus …

This paper explores Hispanic immigrants' reactions to linguistic servicescapes in retail banking
in Southern California. This fertile area of enquiry combines the sociolinguistic theory of …

Rising affluence, coupled with increasing time scarcity of Singaporean consumers, has
suggested the growing importance of non-store retailing in the form of catalogue, mail order and …

Retailers can use gifts to induce customer patronage by relying on the principle of reciprocity.
A field experiment using 2 (Personalized/Impersonal) X 2 (Expensive/Inexpensive) …

Most research on satisfaction, dissatisfaction and complaining behavior has focused on
consumers and their relationships with retailers/manufacturers while ignoring the intra-and …