This paper compares the sales effectiveness of front versus back located end-of-aisle promotional
displays (endcaps) in a supermarket, through measuring sales from the endcaps alone…

Manufacturers pay premiums for endcap real estate because shoppers navigate the perimeter
of stores, avoiding the aisles. Research has not established how the physical and visual …

Supermarket catalogues (also known as store flyers or circulars) are a popular retail tool for
influencing shoppers’ behaviour and increasing store sales. Past research has documented …

Purpose The purpose of this paper is twofold: first, to provide a descriptive analysis of consumers’
ability to comprehend and use common price promotion information when they choose …

The role of the catalog in retail advertising remains important, even as advertising is gradually
shifting to digital formats. The overarching objective of this study is to synthesize current …

Monitoring soil organic carbon (SOC) content is crucial for climate change mitigation and
sustaining ecological balance. Despite the unparalleled advantages of hyperspectral data in …

Objective To compare the amplitude of the SK2 current (small conductance calcium-activated
potassium channel) in human atrial myocytes with or without persistent atrial fibrillation (AF)…

… We note that the magnetic force alone cannot drag the SPIONs through the BBB as can
be seen in the case for PEI/PEG-SPIONs; the data in Table 2 confirm that the PEI/PEG-SPIONs …

Clinical application of PD-1 and PD-L1 monoclonal antibodies (mAbs) is hindered by their
relatively low response rates and the occurrence of drug resistance. Co-expression of B7-H3 …

Catalogues, also known as flyers, circulars, or leaflets, are an important promotional marketing
tool used by many retailers across various store types, such as supermarkets, department …