This article presents results of exploratory research conducted with managers from over 500
Norwegian companies to examine corporate motives for engaging in social initiatives. …

… In 2001, an article in Journal of Communication Management asked the question if
communication managers in Norway could pass the strategist test (Brønn, 2001). Did they have …

In 2000, Business and Society Review published a Special Issue of the journal to explore
scholars’ ideas about how the practice of corporate citizenship would evolve in the 21st century…

This article looks at the subject of corporate social responsibility and how companies use it
in their marketing communication activities, a practice known as cause-related marketing (…

Organisations are undergoing dramatic changes as stakeholder groups exert an ever‐increasing
influence on the place and responsibilities of organisations in society. Important drivers …

In this paper we will discuss (1) why a firm would want to go into a strategic alliance,(2) the
different types of alliance, and (3) guidelines to follow when forming an alliance.

… Peggy Simcic Brønn Peggy Simcic Brønn is an associate professor of marketing at the
Norwegian School of Management. She has a DBA from Henley Management college at Brunel …

This paper describes an exploratory study of corporate responsibility, corporate reputation,
and stakeholder support in Norway, Sweden and Denmark—countries recognized worldwide …

Purpose – The purpose of this paper is to investigate the basis of reputation building
through a relationship approach in order to demonstrate that quality of relationships is a …

Calls for ‘sustainability’ represents the most challenging ongoing issue that organizations
face. Managers now have to interact with conditions that are considerably more complex and ill…