Customer relationship management is a continually evolving domain that has been particularly
affected by social media, which have revolutionised the way businesses and consumers …

This study furthers investigation into exactly how Social CRM (S-CRM) is different from
traditional CRM, and models the interrelationships between its capabilities. It is underpinned in …

This study seeks to understand the specific factors on social media that help drive the intention
to purchase fashion‐related products, focusing on the central role of trust. The unique …

This paper investigates the impact of social media influencer endorsements on purchase
intention, more specifically, the impact advertising disclosure and source credibility have in this …

Consumers rely on social media to make travel decisions, and actively engage in relationships
with tourism brands on social media. Our research contribution is threefold. First, we …

We present an integrative review of existing marketing research on mobile apps, clarifying
and expanding what is known around how apps shape customer experiences and value …

In tourism, customer engagement has been found to boost loyalty, trust and brand evaluations.
Customer engagement is facilitated by social media, but neither of these phenomena is …

Customer relationship management (CRM) is a continually evolving domain and now social
media technologies have revolutionized the way businesses and consumers interact. Hence…

The increased availability of social media big data has created a unique challenge for marketing
decision-makers; turning this data into useful information. One of the significant areas of …

This paper furthers the conceptual development of entrepreneurial marketing (EM) as theory.
EM draws on the work of both marketing and entrepreneurship scholars and has evolved …