Super Bowl advertising receives considerable media attention each year, in part, because of
the large TV audience the event attracts. Since 2000, advertisers have spent an average of …

• Opinion leaders tend to favor specific media vehicles over those favored by nonopinion
leaders• Women’s fashion opinion leaders tend to be more favorable toward advertising than …

This paper builds on prior research linking Super Bowl ad effectiveness to subsequent US
Box Office movie success. It tests several hypotheses regarding Super Bowl movie advertising …

This paper highlights the notion of dynamic context as an indispensable pragmatic aspect of
multimodal argumentation and exemplifies a context-based approach to multimodal …

This study investigates whether movie trailer release during the Super Bowl affects revenue
and the value of promoted movies. A simple revenue comparison between Super Bowl-…

Drawing on the work of Naomi Wolf who described a transition in commercial advertising
inspired by the feminist movement, I examine the ways commercial marketing strategies have …

Microbes inhabit every environmental niche on the earth, including our own endogenous
microbiome while some have adapted to survival under extreme environmental conditions. …

Previous experimental research found that the pre-exposure of publicity about advertisements
has two distinct but related effects in advertised brand recall: (a) a facilitative effect on …

The Super Bowl is the final game of a National Football League (NFL) season, played every
year in either late January or early February. The coverage of the event is rotated among …

… Technologically CLA can be incorporated in meat by injections of commercial CLA isomers
into muscles, or by direct addition to sausages or to patties. Noteworthily, heat treatment …