Consumers’ buying behavior is not consistent with their positive attitude toward ethical
products. In a survey of 808 Belgian respondents, the actual willingness to pay for fair‐trade …

Managers increasingly address client feedback online, a practice known as webcare. Based
on a systematic literature review on webcare, we provide a framework that aims to identify …

In a sample of 615 Belgians a model for fair trade buying behaviour was developed. The
impact of fair trade knowledge, general attitudes towards fair trade, attitudes towards fair trade …

Humorous, warm, and rational television and print advertisements are tested in similar
television and print contexts. The impact of ad style / context style congruency and context …

We investigate to what extent digital marketing strategies (such as having a digital
marketing plan, responsiveness to guest reviews, and monitoring and tracking online review …

This paper is the first study that investigates the impact of balance (the ratio of positive and
negative reviews) and sequence (the order in which the reviews are presented) of a set of …

This study aims to analyze what drives and prevents the purchasing of eco-friendly products
across different consumer groups and develops a conceptual model embracing the positive …

The impact of in-game brand exposure strength is explored by investigating the advertising
effects of brand prominence and game repetition. Four hundred eighty participants played an …

Using real-life purchase behavior data of apparel and survey information, this study
compares the Relationship Quality and the Theory of Planned Behavior models. The attitude …

In a sample of 1202 Belgians, the determining factors of the usage intention of an electric car
and the differences between early and late usage intention segments are investigated. The …