All theory is based on a set of seminal concepts and empirical research that are assumed to
be replicable and inviolate over time. Recent changes in technology, consumer habits, …

The main scope of this paper examines the relationship among perceived trust, membership
and electronic word-of-mouth (eWOM) intention. A structured questionnaire based on a …

Entrepreneurship and new business development in the small and medium enterprise (SME)
sector is a growing area of emphasis in the UAE. As highlighted in the recent Global …

Researchers have long investigated error rates in news stories and their impact on media
credibility. This new research explores spelling and grammar error rates in the digital era and …

Elaboration Likelihood Model (ELM), developed in 1981 by Petty and Cacioppo, explained
alternative ways in which source, message and contextual variables impact attitude change. …

The goal of this study was to examine the effects of interaction techniques (eg, swiping and
tapping) and the range of thumb movements on interactivity, engagement, attitude, and …

We examine the relationship between media use motivations and attitudes toward female
politicians by proposing a conceptual model explaining the role of key mediating variables …

Purpose This study aims to contribute a comprehensive historical analysis of account planning
in scholarly literature, tracing its origins in agency adoption through transformation amid …

Globalization has impacted the higher education sector, reducing the money available for
higher education from government (Slaughter and Leslie 1997). Universities, like other …

The goal of this study was to examine the effects of interaction techniques (eg, swiping and
tapping) and the range of thumb movements on interactivity, engagement, attitude, and …