User profiles for PEILIN PHUA

Peilin Phua

Ehrenberg-Bass Institute for Marketing Science, University of South Australia
Verified email at unisa.edu.au
Cited by 74

Examining older consumers' loyalty towards older brands in grocery retailing

P Phua, R Kennedy, G Trinh, B Page… - Journal of Retailing and …, 2020 - Elsevier
This paper compares the buying behaviours of older and younger consumers of older and
newer brands in grocery retailing. We analysed 88,000 purchases of 60 brands from six …

Validating Bluetooth logging as metric for shopper behaviour studies

P Phua, B Page, S Bogomolova - Journal of Retailing and Consumer …, 2015 - Elsevier
The ability to track shoppers as they move through retail environments using signals emitted
by their communication devices kindles the interest of practitioners and researchers. This …

Does Childhood Exposure to a Brand Improve Brand Name Recognition?: Comparing Age-of-Acquisition Effects with Ongoing Brand Exposure and Experience

P Phua, B Page, G Trinh… - Journal of …, 2023 - journalofadvertisingresearch.com
The age-of-acquisition effect suggests that things learned early in life, including brand names,
are recognized faster and more accurately. This study confirms this effect but cautions that …

When Brands Go Dark: A Replication and Extension: Examining Market Share of Brands That Stop Advertising for a Year or Longer

P Phua, N Hartnett, V Beal… - Journal of …, 2023 - journalofadvertisingresearch.com
The value of mass media advertising can be demonstrated by quantifying what happens
when it is removed. The current study does this, extending the work of Hartnett, Gelzinis, Beal, …

Examining older consumers' loyalty towards older brands in grocery retailing.

PPL Phua PeiLin, R Kennedy, G Trinh, B Page… - 2019 - cabidigitallibrary.org
This paper compares the buying behaviours of older and younger consumers of older and
newer brands in grocery retailing. We analysed 88,000 purchases of 60 brands from six …

[HTML][HTML] Perceived stress, stigma, traumatic stress levels and coping responses amongst residents in training across multiple specialties during COVID-19 pandemic …

…, VG Shelat, EJD Seah, CWT Huey, EJ Phua… - International Journal of …, 2020 - mdpi.com
This study aimed to explore changes in psychological responses (perceived stress, traumatic
stress, stigma, coping) over time in residents, as well as their predictors. The level of …

[PDF][PDF] Outstanding Reviewer in Track

S Marketing, P van Esch, S Ferguson… - ANZMAC …, 2017 - academia.edu
Peilin Phua Rico Piehler Carolin Plewa Francesco Polese Michael Polonsky Alan Pomering
Liam Pomfret Chanthika Pornpitakpan Shahab Pourfakhimi Ashleigh Powell Girish Prayag …

[PDF][PDF] Outstanding Reviewer in Track

M Education, S Marketing, S Marketing… - ANZMAC …, 2017 - ualresearchonline.arts.ac.uk
Peilin Phua Rico Piehler Carolin Plewa Francesco Polese Michael Polonsky Alan Pomering
Liam Pomfret Chanthika Pornpitakpan Shahab Pourfakhimi Ashleigh Powell Girish Prayag …

[HTML][HTML] Psychological and coping responses to COVID-19 amongst residents in training across ACGME-I accredited specialties in Singapore

…, VG Shelat, EJD Seah, CWT Huey, EJ Phua… - Psychiatry …, 2020 - ncbi.nlm.nih.gov
Previous studies examining psychological responses to past infectious disease outbreaks
such as the Severe Acute Respiratory Syndrome (SARS) have demonstrated relatively high …

Capecitabine pattern of usage, rate of febrile neutropaenia and treatment related death in asian cancer patients in clinical practice

VCE Phua, WQ Wong, PL Tan, AZ Bustam… - Asian Pacific Journal …, 2015 - koreascience.kr
Background: Oral capecitabine is increasingly replacing intravenous 5-fluorouracil in many
chemotherapy regimens. However, data on the risk of febrile neutropaenia (FN) and …