This article examines consumers' attitudes towards Web site advertising (WSA), and the beliefs
that help shape these attitudes, using an established model of consumers' evaluation of …

… Ward, and P. Gregory Bonner … Gregory Bonner (greg.bonner@villanova.edu) is an
associate professor and Chair of the Marketing Department, College of Commerce & …

The importance of situational variables in consumer research has been widely discussed in
the recent marketing literature. Results indicate that situational variables can significantly …

PURPOSE: Recent reports have suggested that precolonoscopy bowel preparation is
easier to tolerate if a small volume solution is used. Therefore, the aim of this study was to …

This paper examines Czech expectations of their advertising, the perceived intensity level of
that advertising, and how various cultural factors affect the efficacy of that advertising. …

Dental services advertising appears to be increasing. Despite their negative attitude toward
advertising, as many as 20% of all dentists may now be advertising to meet changing …

The amount of situational research in the consumer behavior literature is most impressive.
See Leigh and Martin (1981). This paper extracts a number of focal issues from this literature …

One hundred fifty‐one patients with primary biliary cirrhosis (PBC) grouped into four strata
based on entry serum bilirubin (<2 mg/dL vs. 2 mg/dL or greater) and liver histology (stages I, …

Background and Aims We examined whether use of nonsteroidal anti-inflammatory drugs (NSAIDs)
in outpatients with inflammatory bowel disease was associated with increased …

Understanding the evaluative criteria used to select a health plan is central to effective
marketing of an HMO. The determinant criteria that guide the reenrollment decision are shown to …