Applying the uses and gratification theory to improve the understanding of Web usage, the
authors explore Web users' motivations and concerns. These motivations and concerns, as …

Purpose – The purpose of this study is to examine the simultaneous effects of the product,
brand, and vendor trust beliefs on consumers' online intentions, ie the intention to purchase …

Examined the relationship between attitude and retail store patronage behavior within the
theoretical framework of D. Katz's (1960) functional theory of attitudes. It was hypothesized that …

The purpose of this research is to examine consumer motivations to use social networking
sites (SNSs) for three distinct activities: (1) general SNS usage, (2) the joining of a business’s …

This experimental study investigates the effects of cognitive dissonance, expectations, and
product performance on product evaluations. The study improves upon the methodological …

… in the development and growth of mail order businesses of big ticket items such as
furniture, electrical appliances, men's suits and the growth of catalog showroom industry (Korgaonkar …

The authors compare the predictive validity of different types of self-explicated, Huber-hybrid,
traditional conjoint, and hybrid conjoint models. The results indicate that traditional and …

Given the similarities and potential differences between the Internet and other mass media,
this research investigates the applicability of the Elaboration Likelihood Model (ELM) in this …

This research examines consumers’ perceptions of personalized advertising (PA), a new
and emerging trend in online advertising, within the context of social networking sites. The …

The study examines empirically consumers' attitudes toward direct marketing using a sample
of 354 consumers. The sample was randomly drawn from a large southern metropolitan …