The aim of the present study was to gain a better understanding of the content characteristics
that make online consumer reviews a useful source of consumer information. To this end, …

Purpose – The aims of this paper are to provide an integrated literature review of factors
influencing consumers' responses to brand websites; to describe the state of research in the …

This study examined how sponsorship disclosure on television influences persuasion
knowledge and brand responses (ie, brand memory and brand attitude). Moreover, we tested …

The effects of context-induced psychological responses have primarily been studied in
experimental television settings. Contrary to previous research, this study examines the effects of …

A survey as well as an experiment was conducted to study the effects of television brand
placement on brand image. The studies showed that the integration of a brand into the editorial …

Augmented reality (AR) applications add a new dimension to the consumer experience by
overlaying the consumer’s face or surroundings with virtual products. The aim of this study …

This study investigates whether the timing of sponsorship disclosure affects viewers’ processing
of sponsored content, and whether a disclosure influences the persuasive effect of the …

… disclosures demonstrated that disclosures influence the use of persuasion knowledge only
when viewers recall seeing the disclosure (Boerman, Van Reijmersdal, and Neijens 2012b). …

Augmented Reality (AR) enables consumers to virtually try products on their own face or
surroundings in real time (eg, make-up, furniture), which could help providing consumers a ‘try …

In the early 1990s various studies showed the importance of advertising likeability for advertising
effectiveness. Has the role of advertising likeability changed since then? We analyzed …