In a tourism context, visual copy is an important element of print advertisements. More
specifically, pictures have a significant influence on the destination attraction value and visit …

Dish names and dish images can be widely found online, providing consumers with important
information. Meanwhile, implied explosion (ie, the perception of explosion induced by …

For product manufacturers and advertisers, attracting consumer attention in a cluttered
advertising environment is essential. The eye-tracking study reported herein examines the impact …

For 30 years, the study of emotional reactions of consumers has been a topic of research
based on electrophysiological indices. To date, more than 20 studies using the measurement …

Visual packaging elements play a crucial role in influencing consumer behavior in stores.
Front of pack (FOP) formats frequently present images of the product in motion (ie, implied …

Advertising researchers have highlighted how electrophysiological methods can improve
the understanding of consumers' emotional experiences, yet few published methodological …

The first aim of this research was to assess the effectiveness, in terms of emotional and
behavioral reactions, of moderately vs. highly TVWs (Threatening Visual Warnings) displayed on …

Purpose Upstream social marketers advocate implementing effective public policies to protect
vulnerable populations from the impacts of advertising harmful products. This study aims …

Do usual commercials elicit the full spectrum of emotions? For this perspective paper, we
posit that they do not. Concepts and measures related to the adaptive functions and well-being …

Gaze has important functions in human social interactions. A direct gaze can be used to focus
observer’s attention on a face, whereas an averted gaze can be used to direct observer’s …