Variations in the market share of similar brands can be attributed to brand differentiation and
product saliency which bring about differences in the number of people who feel positive …

Our view of brand advertising is that it mostly serves to publicize the advertised brand.
Advertising seldom seems to persuade. Advertising in a competitive market needs to maintain the …

Three measures of consumers’ beliefs about different attributes of competitive brands of
packaged goods—free choice, scaling, and ranking—are found to place the brands in the same …

Advertising practitioners take a view on what consumers are like and how they can be
influenced. Here we focus on a key consideration: individual customers' loyalty to established …

Emergency nurses are prone to burnout due to the nature of their profession and working
environment, potentially putting their sustainable employability at risk and so too the care …

The equilibrium structure of packaged goods markets in Japan resembles that in Western
economies: brands compete against each other in largely unsegmented markets, with the …

When consumers are re‐interviewed about their attitudinal beliefs towards different brands,
such as whether it “tastes nice” or is “good value for money”, only about half give the same …

This paper contrasts a classic example of a logit decision model with a widely used descriptive
model, the Dirichlet. Decision modeling, reviewed by Leeflang and Wittink in this issue of …

Studying the sustainable employability of emergency nurses is important, given the
precarious environment in which they work. This study used a cross-sectional survey of 204 …

Several issues affecting the relationship between prices and advertising were proposed by
marketing professionals. First, existing customers are the sole participants in price-related …