Bibliometric analysis is a popular and rigorous method for exploring and analyzing large
volumes of scientific data. It enables us to unpack the evolutionary nuances of a specific field, …

The COVID-19 outbreak is a sharp reminder that pandemics, like other rarely occurring
catastrophes, have happened in the past and will continue to happen in the future. Even if we …

This study explores the relationships between selected marketing mix elements and the
creation of brand equity. The authors propose a conceptual framework in which marketing …

The issue of brand equity has emerged as one of the most critical areas for marketing
management in the 1990s. Despite strong interest in the subject, however, there is little empirical …

Hofstede's (1980 and 2001) renowned five-dimensional measure of cultural values is the
overwhelmingly dominant metric of culture. His measure has been used as a contextual …

… Naveen Donthu, affiliated with Georgia State University, cited 2060 times in JBR between
1973 and 2017. Donthu… In terms of the composite impact of the m-index, Naveen Donthu (1.00) …

In this study, we use bibliometric analysis and systematic review to analyze electronic word-of-mouth
(eWOM) research. Our findings show that the research has grown a lot in terms of …

Based on a telephone survey, the authors found that Internet shoppers are older and make
more money than Internet non-shoppers. Internet shoppers are more convenience seekers, …

Little systematic research has been done to develop a scale to measure consumer-based
brand equity. The authors report the results of a multistep study to develop and validate a …

As Internet shopping gradually moves from a novelty to a routine way of shopping, the quality
of the Internet sites will play an important role in differentiating sites. Internet shopping sites …